Planograms will help you decide the layout of your store and how much shelf space is required for each category to encourage shoppers to make purchases.

No retailer would want low-yielding categories to take up the maximum amount of shelf space available in the store, which can impact sales. This can be more problematic when you give a high-yielding category less space, which results in low sales. It will be difficult for you to place all the products and provide each category with the space it deserves. Let us say you are an apparel retailer with 15 categories that you want to place in your stores. Otherwise, finding shelf space for categories in your stores will be difficult.

Maximize the sales potential of your shelf space: You can only start making plans on how to use your store’s space after you know how much of it is available.

Proper logical categorization and product flow with the assistance of a planogram will help you divide the right amount of shelf space available on each shelf between various categories. By allotting proper space to each item and placing them in the right shelf space, you will help your customers find them easily without getting frustrated. To help them, you can place flour, cocoa powder, sugar, chocolate chips, extracts and flavorings in the same aisle. He would expect to locate all the items easily and in less time. For instance, a customer visits your store with a list of items they need to make a cake.

Helps satisfy customer needs and prevent customer confusion: Pleasing your shopper is one of the most important ways to drive sales.

In this blog, we will walk you through the importance of space management in retail to drive sales:

Nowadays, retailers can outsource their shelf planning requirements to companies offering planogram services for creating and maintaining store specific planograms. In simple words, a planogram ensures each store space is utilized to attract more shoppers and provide them with a pleasant shopping experience. Therefore, making full use of retail space with strategic shelf management solutions such as visual merchandising planograms is crucial for retail success.Ī well-organized store will help you cut costs, as you do not have to keep salespeople to help your shoppers look for the products they want. Instead, you would want to use every available space in the store to drive sales. Have you ever wondered how retailers manage to organize hundreds of items in a store so efficiently? You would not want a single square meter of your store to be wasted when you know that you have rented place.

Drive line retailers setting planograms